GREENVILLE, S.C., Oct. 12, 2017 – Affiliated Distributors (AD), the largest contractor and industrial products wholesale buying group in North America, recently awarded national lighting manufacturer Progress Lighting with the 2017 Spirit of Independence Award, Supplier of the Year for Marketing Excellence.
Progress Lighting and AD together provide unparalleled benefits to help independent distributors grow their businesses.
Recently Progress Lighting unveiled a residential growth plan that detailed a huge investment, supporting the goal of becoming the number one market leader through key initiatives, such as:
- New 620K Square-Foot Distribution Center – A brand new distribution center in Jefferson, GA has been built to accommodate Progress Lighting’s significant sales growth, which rates initial fill improvement from 87% to 94%. The new distribution center also translates to faster turnaround time for orders and fewer shipments necessary to complete orders – as its outside inventory storage facilities are now all consolidated into one 620k square foot facility.
- Refreshed Branding and Go To Market Strategy – Progress Lighting began 2017 with a brand evolution – to present a look that better fits its go-to market strategy for the future. It’s more than a logo change – it sets a fresh foundation for the manufacturer to educate, equip and excite distributors and their customers with all that Progress Lighting has to offer.
- New Design Series subcategory to focus on showroom sales growth
Through Progress Lighting’s brand new Design Series collection, the manufacturer is elevating expectations and shattering perceptions of what Progress Lighting is in the marketplace.
With rich materials and finishes, fashion-forward elements and luxurious details, the Design Series catalog showcases more than 300 products for interior and exterior applications that offer higher end appeal for showroom growth and to accommodate the growing remodel market.
- Inspirational materials that provide on-trend whole home solutions
New resources, such as the Progress Lighting Design Guide have been developed to provide easy access to a world of inspiring spaces.
Progress Lighting’s Lighting Trends Look Book and Style Guides are also examples of how Progress Lighting saturates the market with a concentration on product quality and design expertise.
“True partnerships build each other up, while exploring new ways to be successful and we are thankful for the relationship we have with AD,” said Jennifer Kis, Director of Marketing Communications for Progress Lighting. “We are truly honored to receive recognition for the growth plan we’ve implemented that directly supports independent distributors, while helping them outperform the market and stay ahead of the competition.”
“Progress Lighting has done an outstanding job supporting AD members with a variety of growth-oriented marketing programs and services including dedicated staff members; robust product training; enhanced branding; and overall social media presence. All of these efforts contributed to a 52% increase in sales with AD members,” shared John Kudlacek, Vice President of Supplier Relations at AD.
About Progress Lighting
Progress Lighting is committed to manufacturing award-winning energy efficient products while educating individuals on new options available in solid-state lighting. The manufacturer also responds to the ever-changing needs of the lighting industry with extensive research and development programs that ensure high standards of quality and innovation for the home.
Headquartered in Greenville, S.C., Progress Lighting has distribution centers located throughout the country that support one of the largest networks of electrical distributors and showrooms in the United States. Visit www.progresslighting.com for more information.
AD is the largest contractor and industrial products wholesale buying group in North America. AD provides independent distributors and manufacturers of construction and industrial products with support and resources that accelerate growth. Our 550+ plus independently owned members span seven industries and three countries with annual sales in excess of $34 Billion. AD served industries include electrical, industrial, plumbing, PVF, HVAC, building materials, and bearings & power transmission. For more information visit: www.adhq.com