ST. PETERSBURG, Florida — Minor League Baseball’s 2017 Promotional Seminar will take place Sept. 26-28, at the Hyatt Regency Greenville in Greenville, South Carolina, home of the Greenville Drive, the Class-A Advanced® affiliate of the Boston Red Sox.
The three-day seminar offers attendees the opportunity to recap the successes of the previous season and share ideas with more than 300 of their colleagues from teams across the United States. The event begins with the annual community service project on Tuesday morning before a variety of speakers from the sport and entertainment world begin presentations and moderate sessions that afternoon on topics including sales and marketing, promotions, community and media relations, stadium operations and more.
The list of featured speakers and topics can be found at www.MiLBPromoSeminar.com, and includes: WNBA Vice President of League Operations Ann Rodriguez, Sports Business Journal Executive Editor Abe Madkour, Head of Consulting for Nielsen, Michael Lynch, and the Senior Project Lead for Sponsorships and Events for UPS, J.W. Cannon. Presidents and General Managers of Minor League Baseball teams will also make presentations throughout the week.
Minor League Baseball has a longstanding history in Greenville, dating back to 1907 in the South Carolina League. Greenville and the surrounding area is the fastest growing urban area in South Carolina and Greenville has been named one of the “Top 10 Fastest Growing Cities in the U.S.” by CNN Money and the 13th “Best City for Young Professionals” by Forbes.
The ninth annual Community Service Project, presented by Musco Sports Lighting, will take place on Tuesday, Sept. 26. Promotional Seminar attendees will join forces with the Friends of Reedy River (FoRR), a 501(c) (3) non-profit, volunteer-based, conservation organization dedicated to promoting, preserving and restoring the Reedy River, which runs directly through downtown Greenville and Greenville's largest park, Cleveland Park. Volunteers will be working on a restoration project including removal of invasive plants and planting of native ecology.
“The 2018 Minor League Baseball season really begins next week with the annual Promotional Seminar, which has become one of the highlights of the baseball offseason,” said Brian Earle, Minor League Baseball’s Chief Operating Officer. “Baseball executives from across the country will take the creative ideas they hear and see at this event in Greenville back to their teams as they begin planning for the 2018 season. Greenville is a great city with a rich baseball history, and a beautiful downtown with a gorgeous ballpark in Fluor Field, and we look forward to it serving as a backdrop as we further enhance the great game of baseball from the business and entertainment perspectives.”
Prior to the Promotional Seminar, Minor League Baseball will host the first-ever Ticketing Summit, presented by Tickets.com on Monday, Sept. 25, at the Hyatt Regency Greenville. The Ticketing Summit will bring together ticketing professionals, technologists and marketing experts to share strategies and best practices, ways to deliver the right marketing message and what is next in the world of ticket purchasing for consumers.
The Hyatt Regency Greenville, which features over 330 guest rooms, will serve as the seminar’s host hotel and is located in the heart of Greenville. The hotel is part of the NOMA Square and is within walking distance of over 60 restaurants and shops. The luxury hotel provides visitors with Southern hospitality and a taste of Greenville’s rich heritage.
“We are honored to follow up our championship season by bringing one of Minor League Baseball’s premier events, the Promotional Seminar, to Downtown Greenville and the Upstate of South Carolina for the first time,” said Greenville Drive Owner and President Craig Brown. “We are excited to show off the award-winning Downtown in which we live, work and play, as well as showcase the unique private/public partnership that we share with the City of Greenville. We thank Minor League Baseball for choosing Greenville as the host site, and VisitGreenvilleSC and the City of Greenville for their role in bringing the Promotional Seminar to Greenville.”
To learn more about Greenville, South Carolina, visit VisitGreenvilleSC.com.
About Minor League Baseball
Minor League Baseball, headquartered in St. Petersburg, Florida, is the governing body for all professional baseball teams in the United States, Canada and the Dominican Republic that are affiliated with Major League Baseball® clubs through their farm systems. Fans are coming out in unprecedented numbers to this one-of-a-kind experience that can only be found at Minor League Baseball ballparks. In 2017, Minor League Baseball attracted 41.8 million fans to its ballparks to see the future stars of the sport hone their skills. From the electricity in the stands to the excitement on the field, Minor League Baseball has provided affordable family-friendly entertainment to people of all ages since its founding in 1901. For more information, visit www.MiLB.com.