Hilliard Lyons Unveils New Brand And Logo

Local Branch of Wealth Management Firm Rebrands

Greenville, SC (March 12, 2018) – Hilliard Lyons, a wealth manage­ment firm headquartered in Louisville, KY, is unveiling a new brand and logo firm-wide. The Greenville, SC branch (300 N. Main Street) will reveal the new Hilliard Lyons logo this week in its exterior signage. This branch, one of 70 across 12 states, employs Wealth Advisors, Client Service Associates, and other staff.

“We are really excited to reveal our new branding,” said Hilliard Lyons President Tom Kessinger. “For more than 160 years, our number one pri­ority has been clients’ success – and that is not changing. But our new brand­ing reflects how our firm has evolved from a traditional brokerage firm to a comprehensive wealth management firm with deep roots in each community we serve. We’ve embraced the latest technology to help clients meet their financial goals more effectively. Yet our advisors remain intent on learning each client’s story so they can create wealth management strategies unique to each client. Now were’ refreshing our brand to match our forward-facing com­mitment to our clients and their families.”

The new logo and branding elements are a dramatic depar­ture from the firm’s former bull-and-bear-and-tickertape logo, which the firm has used since 1973. The new logo, incorporating a golden “pathway” and a bold, modern type­face, will be the most visible part of the firm’s redefined brand. While the logo makes a nod to the firm’s long heritage by including “EST. 1854,” it is cleaner, more forward-looking mark. The firm has rebranded everything that the public will see, includ­ing letterhead, business cards, statements, the firm’s website, and web­sites for Wealth Advisors. The changes are rolling out across the firm’s geographic footprint over five weeks from mid-March to mid-April.


ABOUT HILLIARD LYONS: The Wealth Advisors of Hilliard Lyons (hilliard.com) get to know clients deeply, understand their goals and ambitions, then build personal financial roadmaps that will allow them to reach their goals. Building on industry best practices and leveraging the acumen of our Home Office staff, they guide clients through all the stages of their financial lives to help them achieve long-term peace of mind.

J.J.B. Hilliard, W.L. Lyons, LLC is a member of the New York Stock Exchange, FINRA, and SIPC. Founded in 1854, the firm currently has 70 branches in 12 states.