Hewitt Coleman Unveils New Brand Identity

GREENVILLE, SC – Hewitt Coleman, a leading third party administrator, today unveiled a new brand identity, beginning with the introduction of a new logo that signifies the company’s growth and celebrates a culture of innovation built over the company’s 100-year history. Founded in 1923, Hewitt Coleman is one of the most well-known companies in the claims administration industry.

"Our new logo better communicates what our company stands for today," said Hewitt Coleman Chairman, Charles Warne. "We've kept our name but have modified visual elements that reflect our simplified, innovative approach to risk management.”

The new visual identity presents the company as modern and evolving, and reflects the strength and direction of its brand strategy.  It underscores Hewitt Coleman’s commitment of providing security for employers and their employees by being innovative, financially strong, responsive, and exceeding client expectations.

“Our new visual identity reflects how we want Hewitt Coleman to be perceived – as a company focused on people – not just claims. The new logo, symbol, color palette and typeface will visualize this.” said Jane VanBergen, Marketing and Communications.

ABOUT HEWITT COLEMAN & ASSOCIATES, INC.
Founded in 1923, Hewitt Coleman is a privately held company specializing in the management of claims for self-insured entities.  Our team of experts has over 100-years’ experience in providing comprehensive coordination and seamless claims handling.   We offer a high level of personal service at a competitive price point, while delivering measurable savings to our clients via innovative cost containment strategies.  Headquartered in Greenville, SC, our commitment to simple customized client programs makes Hewitt Coleman a valued partner in the industry.  For more information visit www.hewittcoleman.com or call 800-421-9139.

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