Greer, South Carolina - The Greer Development Corporation (GDC) is pleased to announce that it has hired Katie Howell as director of marketing and research. Katie joins GDC after serving as senior coordinator of marketing & events for JAXUSA Partnership, the economic development arm of the Jacksonville, Florida Chamber of Commerce, serving the seven county region of Northeast Florida. A graduate of Florida State University, Katie brings to GDC a strong background in managing local and external marketing campaigns using a diverse mix of media and resources.
“We are excited to welcome Katie to GDC and the Greer community,” said GDC Executive Director Reno Deaton. “The continued success of Greer and our economic development program depend upon our ability to find new and better ways to share our story with a diverse audience of decision makers in the Upstate and beyond. It’s not just that good things are happening in Greer. It’s that the good things that are happening in Greer are providing opportunities for this community to grow in ways never before imagined. We must make sure that every site selection consultant, real estate professional, targeted industry, and economic development partner knows about the new opportunities that exist in Greer and the passion we have to make sure that their project is successful.”
Director of marketing and research is a newly created position with the Greer Development Corporation. Katie will be challenged to develop innovative marketing campaigns that support GDC’s broad economic development goals that include business retention; industrial, retail, and office recruiting; and new product development.
With more than one million square feet of Class A speculative industrial space either planned or under construction in the city, GDC’s director of marketing and research will also be responsible for assuring that GDC is able to share comprehensive information with prospects on available product in Greer.
"I am thrilled to join the GDC team. Their innovative ideas and commitment to the City of Greer is what attracted me to the company. This place is truly something special and I am looking forward to leading future marketing efforts to contribute to the continued success - here in Greer."
Katie Howell starts her new position as director of marketing and research for the Greer Development Corporation on September 5.
For more information on the Greer Development Corporation, please call (864) 416-0125 or visit our website at www.greerdevelopment.com.