April 19, 2018 | GREENVILLE, SC – FUEL, an integrated digital and traditional marketing firm located in downtown Greenville, SC, received the 2018 Interactive Marketing Award (IMA) for “Best Integrated Campaign,” for the work they did on the Blue Ridge Mountain Club (BRMC) SOAR Campaign. By the numbers, the success of the campaign was significant: year-over-year leads increased by 38% and Property Tour submissions increased by 585%.
“Rewards are always great,” says FUEL President & CEO Warren Griffith. “It’s nice to be recognized for the level of strategic work we do for our clients. What’s even better is putting together another successful campaign for one of our clients that helped drive leads that led to actual sales. Helping our clients grow is what it’s all about.”
The BRMC SOAR campaign was a strategically integrated marketing effort that incorporated video, digital ads, landing pages, print ads, and social media to drive qualified leads to BRMC, a 6,000-acre, master-planned real estate development in the High Country of Western North Carolina. FUEL’s primary strategy was to attract top-tier prospects from key in-state and out-of-state feeder markets who fit the desired demo- and psycho-graphics. The goal was to drive leads that converted to property tours that led to eventual sales—that of course was the ultimate validation, or “reward,” of the campaign’s success.
The IMAs celebrate and reward excellence in Interactive Marketing (with both agencies and in-house teams) and are put on by the team behind the highly regarded US Search Awards, as part of Pubcon SFIMA. As part of a celebratory gala dinner at the Fort Lauderdale Convention Center on April 10, 2018, the awards featured 19 categories, each judged by an unbiased panel of international industry experts in front of an audience of the industry’s leading digital professionals and influencers.
Located in Greenville, South Carolina’s historic downtown district, FUEL is an integrated digital and traditional marketing firm that consists of industry-leading experts in branding, sales strategy, lead generation, web development, Search Engine Marketing (SEM), Search Engine Optimization (SEO), content marketing, database marketing, social media marketing, and more—all under one roof. They have extensive B2B and B2C experience that spans a wide cross-section of industries, including: advanced manufacturing, real estate, technology, healthcare, retail, and more.
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