Ellipsis Technologies Announces Shopify Form Spam Protection
Greenville, SC, November 20, 2017--Ellipsis Technologies announces today the next release of their Shopify app focused on combating form spam in the Shopify eCommerce environment. The Shop Protector by Human Presence™ app is now available on the Shopify app store: https://apps.shopify.com/ellipsis-human-presence-technology. The app is a web security software technology that enables website owners to invisibly validate the presence of human visitors to their sites while flagging and deflecting traffic from automated, and often malicious, “bots.” With the Shop Protector™ solution, Shopify users can improve the user experience for human visitors and increase conversions while taking positive action to prevent form spam.
Unwanted site traffic from bots is a constant source of threat and irritation for eCommerce site owners and operators. Beyond the annoyance of form spambots, competitors and other parties can use these automated programs to gather data from websites, often overwhelming servers with non-human traffic. Many websites today combat this problem by forcing all visitors to solve various Turing Tests, e.g. puzzles or tests where users are required to type in difficult-to-read characters--such as CAPTCHA--in order to prove they are human.
While partially effective, CAPTCHA-type solutions are not only intrusive but frustrate customers, decrease user satisfaction and frequently become a barrier to conversions--at a real and significant cost to website owners. Shop Protector ™ solves this problem with proprietary algorithmic models that monitor and measure user behavior patterns in the background to determine in real-time whether the behavioral characteristics of each site visitor matches historical human patterns and should continue on the site unencumbered.
The Shop Protector™ solution is completely transparent and frictionless to the site visitor. Shop Protector™ utilizes proprietary technology to identify the non-human behavior within milliseconds and allows human visitors to proceed without interference while choosing to automatically block the suspicious non-human traffic without the use of outdated and unreliable CAPTCHA Turing Tests. Moreover, Shop Protector™ identifies and blocks non-browser spambots that are making automated HTTP requests to a form’s action clogging up a store’s account registration, contact, lead generation, and newsletter sign-up forms. This allows the Shopify store owner to provide a totally unencumbered user experience for their actual human customers while identifying and defending against spambots and other malicious traffic.
The Shop Protector™ technology is based on a set of proprietary algorithms, human behavior analysis, advanced risk detection and machine learning techniques. The machine learning tools allow the Ellipsis Human Presence Technology™ model to evolve and continually improve over time, providing highly sensitive discrimination between human and bot behaviors.
As Ellipsis CEO Bill West explains: “We developed the Shop Protector™ technology to solve the problems that our eCommerce clients had experienced using traditional techniques to detect bot traffic. Our approach is unique in that it focuses on modeling human behaviors, rather than just spotting bot markers to clearly identify a human presence on the site. With the Shop Protector™ solution, we can greatly improve the user experience for human on-line shoppers by invisibly detecting spambots and other malicious bots while eliminating the need to subject human site visitors to validation testing of any kind.”
About Ellipsis Technologies:
Ellipsis is a software technology company headquartered in Greenville, South Carolina that has developed a proprietary web security technology, Human Presence™, which allows a website owner to invisibly detect human site visitors while quarantining all suspicious visitors or bots.
Shopify is a Canadian eCommerce company headquartered in Ottawa, Ontario that develops computer software for online stores and retail point-of-sale systems. Shopify was founded in 2004.