GREENVILLE, S.C., (March 21, 2017) – Global data technology giant Oracle has named DX Marketing (DXM) a finalist in two separate categories of its annual Markie Awards competition. DXM is an insights firm based in Greenville, S.C. that leverages unique consumer knowledge to inform business strategy.
For over a decade, Oracle’s Markie Awards have recognized innovation and excellence in data-driven modern marketing, shining a spotlight on organizations who have delivered superior customer experiences with technology, expertise and creativity. Last year, DXM was a finalist in the Markie Awards’ “Best Use of Data” category. This year’s competition is comprised of 19 categories.
DXM has been selected as a finalist in the “Account-Based Marketing Team of the Year” and “Best Video” categories. The Account-Based Marketing Team Award recognizes the organization that produced the most highly targeted buyer profiles and campaigns to drive engagement and return on investment. Other finalists competing for this award are Cisco, Clarivate Analytics, NEC and NTT Communications.
The “Best Video” Award honors an exceptional video enhanced by creativity, humor or human-interest. It is the only Markie Award category that is voted on by peers and not a panel of judges. DXM is competing in this category against BMW, Hilton, PETstock and Samsung France.
“The competition for the Markies is extremely competitive,” says DXM Founder and CEO Ray Owens. “Our work is judged alongside that of some of the biggest brands in the world, so just being nominated is an honor in itself.”
Category winners will be announced at the Annual Markie Awards Ceremony held April 10 in Chicago.
DXM is an award-winning insights company that leverages unique consumer knowledge to inform business strategy and provide a quantifiable ROI on marketing spend. Through preferred partnerships DXM clients get affordable access to platforms offering the most data available on individual customers and their digital behavior. This lets them see what consumers actually do, what influences them and what ultimately leads them to buy. Our proprietary methodologies are designed to impact the entire marketing spectrum, including segmentation, market potential, consumer engagement, acquisition and retention. Established in 2001, DXM has offices in Greenville, SC and Savannah, GA. For more information, visit www.dxmarketing.com.