Highly-lauded marketing executive will discuss brand turnaround
GREENVILLE, S.C. (May 7, 2019) – Endeavor, a coworking space for creatives, agencies and corporate marketing teams in the heart of downtown Greenville, announces that Denny’s senior vice president and chief brand officer John Dillon will speak at its next Collaborators & Cocktails speaker series on May 21.
Dillon will share how the company’s creative rebranding strategy and executions, including digital, social, in-store, traditional and experiential, helped fuel a huge turnaround for the brand. He will also provide insight into how individual location and franchisee-level activations worked in alignment with one of the most renowned digital and social strategies in the nation.
“How Denny’s sparked a brand comeback is a remarkable case study that all organizations, no matter their size or industry, can learn from,” said Joe Erwin, president of Erwin Creates and founder of Endeavor. “John Dillon is a great storyteller who will take attendees through the challenge of looking deep into a brand’s DNA in order to become relevant in the hearts and minds of today’s consumers.”
Dillon’s recent industry recognitions include Business Insider’s “Top 50 Innovative CMOs in the World,” Ad Age “Media Maven” and Nation’s Restaurant News “Power 50” list. Prior to joining Denny’s, Dillon held multiple marketing leadership positions, including 10 years with YUM! Brands/Pizza Hut, and was Vice President of Marketing for the National Basketball Association’s Houston Rockets. Mr. Dillon holds a bachelor’s degree in Marketing and Business Analysis from Baylor University.
Collaborators & Cocktails starts with networking at 5 p.m., followed by the presentation and Q&A session at 5:45 p.m. The event is free to all Endeavor members and corporate members, with a limited number of advance purchased guest tickets available for $30. Registration is required. No walk-ins admitted. Contact Endeavor@EndeavorGreenville.com for ticket information.
Endeavor is a membership-based coworking community for independent agencies and freelancers in the creative services fields, as well as corporate marketing teams. Endeavor’s premium location in the ONE Development in Greenville, SC provides members with state-of-the-art work and meeting space, and uniquely, surrounds them with a diverse array of creative peers who offer a broad range of marketing services and experience. Training opportunities, networking events and business consulting are available for the creatives who call Endeavor home every day, as well as corporate creative professionals and resource-seekers across the region. For more information, visit www.endeavorgreenville.com.
About Erwin Creates
Erwin Creates was established in 2016 by Joe Erwin, co-founder and former president of national marketing agency Erwin Penland. It serves as the platform to support Erwin’s continued entrepreneurial involvement in business consulting, venture creation, education, training and civic activities, including his commitment to growing The Erwin Center for Brand Communications at Clemson University. In Spring 2016, Erwin Creates opened Endeavor, a creative, collaborative community which offers co-working space and business-building opportunities for creative services professionals. Erwin Creates acquired a United Soccer League (USL) Division III franchise in Spring 2018, the Greenville Triumph, to bring professional soccer to the Upstate for the league’s inaugural season in 2019. For more information, visit www.erwincreates.com.