Greenville, SC – February 26, 2018 – Dave McQuaid, vice president of creative and digital at VantagePoint Marketing, has been awarded the Silver Medal Award by the American Advertising Federation (AAF) of Greenville.
The Silver Medal Award, the highest honor awarded by the AAF’s local clubs, recognizes individuals who have made outstanding contributions to advertising, been active in furthering industry standards, exhibited creative excellence and supported community development.
“Dave’s passion for creative advancements in advertising is evident through his reputation in the community,” said Allie Yongue, president of AAF Greenville. “Throughout his 28 years in advertising, he has never ceased to promote the industry, finding ways to improve it and encouraging others to do the same.”
McQuaid has steered the creative direction of VantagePoint for 13 years and has played a major role in helping VantagePoint win the Business Marketing Association (BMA) Carolinas Agency of the Year award nine times. His creative acumen is evident in the nearly 400 regional and national creative and digital awards he and his teams have received during his tenure at VantagePoint and in his previous 15 years as creative director at Bob Jones University.
“I’m surprised and honored by this award,” said McQuaid. “I’ve always felt like I was just another creative struggling to do good work, so to be honored by my peers with this award is incredibly humbling. I hope I have many years ahead of me, supporting the Greenville ad community and creating advertising that gets great results for our clients.”
The Silver Medal Award was presented on Feb. 24 at the annual American Advertising Awards Gala, which recognizes the best in advertising and marketing from area agencies. VantagePoint was also recognized at the gala, receiving one Gold and one Silver ADDY award for client work. The Gold ADDY was presented for a sustainability report created for Wayne Farms, and the Silver ADDY was presented for a vice presidents hall design for the BMW manufacturing plant in Greer.
About VantagePoint Marketing
VantagePoint Marketing is a nationally recognized business-to-business marketing agency with a primary focus on foodservice clients. Headquartered in Greenville, South Carolina, it is ranked nationally as one of Chief Marketer’s 2017 B2B Top Shops, is a nine-time winner of the Business Marketing Association of the Carolinas’ Agency of the Year award and has been named one of the small/midsized Best Places to Work in South Carolina for five consecutive years. Founded in 1993, VantagePoint takes an integrated approach in offering its clients expertise in marketing, advertising, branding, digital and public relations. For more information, visit www.vantagep.com.
About American Advertising Federation
The American Advertising Federation is a national organization for advertising professionals. With more than 200 local clubs across the U.S. representing nearly 40,000 advertising professionals, AAF works to protect and promote the wellbeing of advertising by educating members, promoting diversity and inclusion, honoring and celebrating advertising excellence, developing future industry leaders, addressing community issues and providing opportunities for professionals to build relationships within the industry.